If you’re building your own business, whether you’re just at the beginning or you’ve been doing it for awhile, there are some fundamental brand-building keys that you may be missing. If you are wondering what you need to do to move your business forward better, faster, I can help.
Hi, I’m Robin! Nice to meet you! As a brand and business strategist and mentor, I’m here to collaborate with you to sharpen your brand and expand your visibility and impact. I see the uniqueness you offer, it’s what I call your brand of brilliance. It’s at the core of your brand’s identity, and it’s an essential aspect of your business success.
I invite you to apply now for a complimentary 30 minute Brand Strategy consultation with me.
Click on the button to apply, if you are ready for a business breakthrough.
In this Brand Strategy Session you will:
♦ Create a sense of clarity about your unique brand of brilliance.
♦ Rekindle your mojo!
♦ Uncover the #1 thing stopping you from having the business momentum you want.
♦ Identify the most powerful actions that will move you towards more impact and income.
♦ Complete the session knowing EXACTLY what to do next to experience your best results.
If you’re reading this, you’re likely someone who’s created something — a company, a process, a product — to make life better for others. You’re a positive force! You’ve figured out how to navigate inside the business box to make a livelihood around what you’ve created, and there have been times when that worked really well. Yet sometimes it’s hard to give yourself enough credit for what you’ve done, to really feel proud, to identify with and feel great about your successes — and I have a notion about why.
“What stands out is how you were able to spot what was really shiny about me and verbalize it, and I was reminded that things I take for granted about my process might be special. You also confirmed my inner questions about marketing with vulnerability.” ~ Kate Pintor, Kate Pintor Coaching & Consulting
Does any of this describe you?
You’ve always itched at the constraints, rules, and norms of the business world, but you found a way and made it work. You might consider yourself an “accidental entrepreneur” with a business built on your unique or out of the box ideas or special insights that brought you success.
Lately, what used to work doesn’t appeal to you anymore.
At times, you’ve wondered if you just needed to work on your “attitude,” maybe get out of town for a long weekend. Restlessness and boredom were familiar companions. You may have felt like a misfit and wondered if your ideas really were “unrealistic” — when it seemed like your opportunities had gone flat, and your ideas didn’t seem to have the oomph they used to. You knew you could continue doing things “as usual”– you’ve been doing that for years. At times, projects did satisfy, where it mattered that you were you, because your uniqueness clearly created value.
What you haven’t known is how to climb out of the rut permanently.
But you know it’s draining you to keep doing what you’ve been doing, and you don’t want to continue as a partial version of yourself anymore. These feelings may even be affecting your relationships at home. They may be affecting your income, too. They’re certainly dimming your zest, and sometimes, even your belief in yourself.
You long to feel fully alive again, with your excitement, passion and unique vision guiding everything you do.
It’s because in the very core of who you are, you really are a “creative,” who’s been trying to “make it work” in an outdated vision of your work — which isn’t set up to recognize or support your gifts now. Put simply, you’ve been “off brand,” out of synch with who you are now.
Whatever your specialty or expertise, at some point, you’re going to be ready– or have the chance — to up your game. You’re going to be called to make a move into that wild zone of fresh creation, to create a new vision for yourself and your business. To get aligned with your brand. And to express it in a big way!
I’m here to tell you that you can succeed in your next chapter, reinventing your way, on your terms. I’m here to provide collaboration and support for you to do just that. Whether that chapter is a new spin on your career, an updated platform for your business, writing a book, creating a program, or something a little crazier — if it’s calling you, heed the call!
Why is this so important? Let’s put it simply. Ignoring the call from within (which can feel like boredom, restlessness or frustration) cuts you off from your greatest source of aliveness. Finding the courage — and the form — for answering this call is the path to authenticity, joy and fulfillment. And this is the basis of your brand of brilliance.
“If you do not change direction, you may end up where you are heading.” ~ Lao Tzu
My love of words and books and stories is what first got me to the ad agency business in San Francisco. The creativity of that business (and being creative about other people’s businesses) drew me in. This led me on to product marketing companies: in the bike industry (Fisher Mountainbikes) and then in computer games (LucasArts). And then to co-found Totally Games, the interactive game studio my husband and I built. Brand-building was the name of the game during those years. Especially building Totally Games from scratch!
I expected Totally Games to last forever. And then, the industry changed, we needed to pivot with the market and lost our footing. With this unanticipated turn, it became time for me to create my own signature business. And in some ways, I wasn’t ready. I felt scared to go out on my own, and sad that TG wasn’t going forward. I floundered. I’d get great ideas and talk myself out of them. Being on my own was very different from being in a corporation or partnered with my husband in our business. I couldn’t see my brilliance, my brand. I was scared.
In a series of painstaking steps, I found the way to connect with my entrepreneurial enthusiasm.I remember clearly the moment when I made the commitment to myself to really build this business. There I was, face to face my future mentor, and I felt terrified to invest in myself. We had kids in college, and debt from our company. I knew that I needed help to move forward, to move from hesitancy to committed action. She looked me straight in the eyes, and said, “Robin, it doesn’t have to be this hard. With support, it can be so much easier.” And that was the moment when I began to build in earnest. I determined to create my business authentically and more consciously. Over time, my own brand of brilliance emerged, by being in service. Now, I get to leverage that brand for me. And this is the exact process I love to use to support you as an emerging or evolving entrepreneur and business owner to sharpen your own brand.
“When Robin says she helps co-create with you, she does so with the totality of her intuitive heart and brilliant mind. Her life experiences, business acumen, and depth of transformational impact allow her to guide with wisdom and discernment” ~ Vanessa Horn, The Signature Series.
Back to you…
I’ve told you that my work is about you — do you see the connection? Do you find yourself in my story? I’m guessing you’re still reading because you are ready for a breakthrough.
Maybe a little nudge is all you really need to get started…Would you like some help with that?
I connect best with people who:
- Sense there’s opportunity in their work or life that they’re missing.
- Are ready to notch things up in their work and be open to new possibilities.
- Are willing to go on the journey and be in the process … there might be trepidation, but they’re going to do it. They know it’s time.
- Have a big expansive ability, a big capacity — like having a giant set of lungs to sing with. They want an expanded, unbridled expression.
If we work together, you can count on me to:
- See you for who you truly are. I can’t help but see your genius!
- Deeply connect with the person you are inside.
- Be committed to your greatness. I will stand with you while you get your sea-legs to show up fully in all that you are.
My intentions for you:
- Whatever you want to build, whatever you want to author, we will get that done.
- We have fun in this process, this can feel weightless and be powerful.
- You’ll create real-world results. Change at this level is felt by anyone who encounters you — your market, yes — but also your family, friends, and the larger world. Your company will get the best you have to offer. You’ll feel the joy of finding more freedom, spaciousness and authenticity, as a conscious creator, and manifesting the gifts you are here to give.
“There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all time, this expression is unique. And if you block it, it will never exist through any other medium and will be lost.”~ Martha Graham
Ready to collaborate? If this is speaking to you, let’s talk.